On 28th January 2016, a session on ‘Business Innovation’ was organized at IMERT in association with Illinois Institute of Technology, Chicago. Dr. Krishna Eramilli, Associate Dean & Professor of Marketing at Illinois Institute of Technology, Stuart School of Business gave brilliant insights into ‘Business Innovation’.

He commenced the session by referring to the fact, that though technological innovation has dominated this century ,Business Innovation will become a significant source of success in near future and that organizations, mostly MNCs have instilled ‘Process Innovation’ as a part of ‘Business Innovation.’

Dr.Krishna deliberated that Technological Innovation is all about new products and services while Business Innovation is inventing new business models and new management practices that create extraordinary value for customers and for companies. He gave brilliant insights through numerous examples like Gillette, Apple, Hewlett Packard, HUL’s (‘Shakti Amma’), Godrej- Chotukool etc.

The session was attended by students and staff of IMERT and MMCOE’s MBA department. Dr.Shriram Nerlekar, Director, IMERT felicitated Dr. Krishna Eramilli by presenting him a travelogue-‘Journey To The Himalayas-An Elevating Experience’ by Vinay & Viraj Nair.