On 11 September, 2015 Marketing specialization students attended a half day workshop conducted by Mr. Santosh Abraham (CEO & Co-founder, Lead enrich ) and his team, titled ‘Digital Marketing and Marketing Technologies’ . The team covered marketing concepts in the context of IT and IOT, and later on delved on the technicalities of Social Media Marketing Methods, Customer Engagement, Search Engine Optimization, Cloud technologies and Cyber Security aspects etc. The in-depth treatment of the subject, practical approach & working tips enriched the participating student’s knowledge beyond expectation.